Viaplay
As a senior product designer and design guild lead at Viaplay, my main focus was driving continuous improvements across the platform while ensuring seamless user experiences. I led the design for several key features, collaborating closely with cross-functional teams to experiment with data and refine user interactions based on user research. A significant achievement was launching a new tvOS app, where I was responsible for leading the design process from concept through to execution for the entire app. I strive to deliver an intuitive and cohesive experience across multiple devices.
🎯 Big screen: +129% uplift in block conversion rate
🎯 Big screen: +88% uplift in profile streams through Feature Box
🎯 tvOS: App store rating went from 2.5 to 4.1
🎯 tvOS: +29% viewed per minute per user
🎯 tvOS: +32% sessions per user
🎯 tvOS: +28% started streams per user
🎯 tvOS: Almost 400k unique users
Innovating Through Data & Experimentation
Throughout my time at Viaplay, I was dedicated to pushing the limits of what design could achieve by leveraging data, user research and experimentation to drive product innovation. My work contributed to the ongoing evolution of the platform, ensuring that we were always improving the user experience while maintaining a forward-thinking approach to design.
Building the Design System
I was deeply involved in developing Viaplay’s design system, working hands-on to create a scalable and flexible solution that could grow with the platform’s needs. My focus was on crafting a shared design language that supported rapid iterations while maintaining consistency across products. This system became a key tool in improving collaboration and efficiency, helping teams deliver new features faster while staying aligned with design standards.
Fostering Design Culture
In addition to product design, I played a role in shaping the design culture at Viaplay by co-leading the Design Guild. I established and promoted design rituals such as regular design reviews, workshops, and cross-team brainstorming sessions. This helped to foster a collaborative environment, ensuring alignment across teams.
