A major aspect of my work involved improving the overall user experience (UX) of the site to ensure visitors could navigate it effortlessly. I focused on streamlining the site’s structure to make products more discoverable and accessible. In addition, I redesigned the contact form, making it easier for users to get the help they needed quickly and efficiently. The improvements aimed to enhance customer satisfaction by reducing friction and ensuring smoother interactions with the website.

Beyond the functional updates, my work was focused on telling the Cricket brand story more effectively. By weaving their rich history into the design, I helped create an online presence that celebrated their pioneering role in the lighter industry. This not only reinforced the brand’s legacy but also deepened the connection with customers, ensuring they could easily navigate the site while appreciating Cricket’s long-standing commitment to quality.

I was responsible for creating a cohesive online visual identity that aligned with Cricket’s legacy and modern digital needs. This included designing a brand look and feel that could be seamlessly applied across all digital platforms. I also developed a digital brand guide to maintain design consistency and ensure that the brand’s visual elements were used correctly across various touchpoints. This work helped to solidify Cricket’s online presence and ensure a strong, unified brand experience for users.